BoBo Choses binoculars | Collection shoot

 

Backstage photography | Assisting editorial shoot 

 

 

Concept

As a line-extension of Bobo Choses, Binoculars builds upon the world of courageous adventurers. Each collection is inspired by a different adventurer who is well-known for its fearless spirit and was brave enough to follow his/her heart into the unknown.  Binoculars make kids see the world through the eyes of these adventurers and lights the way to a life full of exceptional fun. The courageous line-extension engages kids to show them we’re all born to raft on rivers made out of lemonade and seek for animal tracks with ninety-two toes. An A+ on their school report on edible plants isn’t even necessary because braveness is inside all of us and it clearly boosts up the fun!